Hello, this is Seungcheol Lee from Suitdio.

We all took a break on Monday to celebrate our launch, and starting Tuesday, we've been taking time to pause development and reflect. Although we opened our service 3 days ago, we haven't been able to promote it in earnest yet.

Over the past month, we've conducted usability testing, added new features, and worked to minimize internal errors. However, we ultimately couldn't help users understand the functionality and necessity of our service without 1:1 onboarding. Therefore, we're currently engaged in intense internal discussions.

As a team with fast development speed, moving in the right direction is our most important challenge. In this reflection, we're taking time to look back at the fundamental aspects of our business and service.

Currently Identified Core Issues

1. Need for Problem Redefinition

While we confirmed through interviews that people liked our service, we weren't actually solving any existing problems for them.

2. Questioning Problem-Solution Fit (PSF)

We secured a lot of positive responses to our solution, but we failed to convince users what problem we solve or what value we provide.

Reasons for questioning PSF:

• Customer satisfaction patterns differ from our expectations

• The aspects customers like are unrelated to the problem areas we intended to solve

• Customer satisfaction points don't align with the problem points we defined internally

What we realized: We weren't solving problems - we were begging for customer satisfaction.

3. Issues with Test Design

Under the name of 'usability testing,' we tried to find systematic problems, but actually failed to deliver core value.

New Direction

For Suitdio, a product with fewer than 10,000 users, to enter the market, we've set clearly communicating the service's functionality and utility as our top priority.

Problems with Previous Direction

• Abstract value proposition: "A service that helps make better decisions"

• Chain logic: Saving 'expression' resources → Saving 'communication' resources → Improving 'decision-making' quality

New Focus Direction

Focus on creating a workspace for smooth and sophisticated planning work

Specific Improvement Plans

1. Reduce Time to Core Value Experience (Within 1 minute)

• Provide Templates (Framework/Task)

  • Templatize the process: Data/idea collection → Analysis/design → Sharing/persuasion

• Provide Tutorials

  • Clear guide following: Topic → Text → Conclusion → Board sequence

2. Strengthen Data/AI Connectivity

• Build MarketPlace

• Improve AI Experience Based on Drag State

Closing

Thanks to advice from various mentors yesterday and today, we were able to organize many thoughts. We'll return with a more mature service in our next update.

We will continue to strive as Suitdio moves forward. Thank you.

Sample Data 🚪

• Were you confused about how to use Suitdio when you first signed up?

• We're creating tutorials to help you easily learn Suitdio's features. Before the tutorials launch, we've prepared initial boards so you can learn about and experience the service features.

Improve 🌱

We improved rendering logic so you can expand your thoughts without limits. 😵‍💫

• Were you frustrated by lag when expanding your thoughts in the service?

• We optimized the previous issue where performance degraded after 25 items, so now it doesn't lag even with over 50 items.

Bug Fix 🐜

• Fixed an error where clicking side view didn't directly navigate to the sidebar's side menu.

• Fixed an error where floating menu and slash menu weren't working inside text widgets.

SuitdiO CEO Seungcheol Lee
💌 contact@suitdio.com
💬 tmdcjf327 (kakaotalk)